Thoughts
Make Believe: If I Am The Publisher for "Nyoman Can Cook"
21 July 2025
Hi, everyone! Today, i'm going to present you… *drum rolls*
Marketing and Publicity Plan for Nyoman Can Cook,
Children's Gateway to Kitchen and Indonesian Cuisine
(yes, I have a marketing plan for my own book! psstt..It's quite in-depth, so feel free to skim through!)
Okay, first, let me introduce the book!
Nyoman Can Cook! is a picture book about traditional Indonesian, particularly Balinese, cuisine and culture. Set on the island of Bali, this fiction story is not based on folklore, but it is infused with the rich flavour of Indonesian folklore, capturing the spirit and essence of tradition through its storytelling. The plot is summarised in the book's biography below:
"Meet cheerful, curious, and caring Nyoman. Nothing captures his attention more than the heady scents of coconut, banana, and palm sugar drifting from the kitchen.
Nyoman dreams of cooking traditional treats, but his older sisters never let him in the kitchen. But then, following a trail of delicious scents, he embarks on an unexpected adventure into the woods. With help from the villagers, a few cooking disasters, and even an encounter with the greedy forest creature Moraksa, can Nyoman finally cook delicious Balinese treats?
This scrumptious story celebrates Indonesian culture and cuisine through Sharon’s relatable, hilarious storytelling and delightful illustrations. Includes easy-to-follow recipes for Klepon for children to try at home!"
While the hook will be "Nyoman Can Cook! is an Indonesian celebration of food, community, and kid-powered cooking - with a dash of fantasy!".
This will be a 32-page hardcover picture book, measuring 25 × 1 × 26 cm and printed on coated paper. This durable format was chosen to withstand tearing, moisture, and staining, making it ideal for use in the kitchen, as the book includes recipes of the treats featured in the story.
Concept of Marketing Contents
*Testimonies are taken from the degree's show written comments
and.. let me introduce the author-illustrator behind the book
This picture book is written and illustrated by Sharon Leman, a London-based author and illustrator who was born and raised in Indonesia. Since childhood, she was fond of cooking in the kitchen and helping her grandmother sell Indonesian traditional treats. This experience planted the seed for this picture book. She holds a BA in Multimedia from Bandung Institute of Technology, which enabled her to stretch her creativity to a different range of media from animation to video editing. Most recently, she completed her MA in Children's Book Illustration from Goldsmiths, University of London, fully funded by an Indonesian Government Scholarship (LPDP). The author is also an active part of the Indonesian community, such as leading the Art & Culture department in Indonesian Creative Economy Movement (GEKRAFS) for the UK region.
In addition to her creative practice, Sharon gained valuable experience as a Librarian Assistant Intern at the UK-based literacy charity, Centre for Literacy in Primary Education (CLPE), and as a HarperCollins Author Academy 2025 alumna. Her background also includes professional experience in the marketing and advertising industries, as well as part-time teaching experience at workshops for children. These made her fond of public speaking, working with children, and building an engaging social media presence.
Now, who will be our end users?
Aimed at children aged 3-7 years old.
Serve as a “mirror” (Bishop, 1990) for children from the Indonesian diaspora and Balinese communities in the UK, allowing them to see their culture and experiences reflected in its pages.
Suitable for young readers who are beginning to explore cooking or who simply enjoy helping out in the kitchen, as they will relate to the character, feel encouraged, and be curious to try the recipes.
Therefore, these are our target audience!
Niche market of parents and grandparents from Indonesian backgrounds who wish to introduce elements of Indonesian culture to their children and grandchildren.
Parents and grandparents who are keen to broaden their children’s palates and worldviews by exploring diverse cultures and cuisines.
It will be welcomed by teachers and librarians seeking to build a more inclusive environment.
We will reach them by stocking the book across a variety of retailers
Firstly, it will be placed in independent bookshops known for championing inclusive and high-quality children’s literature. According to the Foreign & Commonwealth Office (2014), most Indonesians live in London and the South East of England. Given these two reasons, selected bookstores include Moon Lane Books and Round Table Books in London, as well as The Book Nook in the South East. These indie stores are instrumental in generating word-of-mouth buzz and hand-selling to engaged communities (Grant, 2017). In addition, we will supply independent online bookstores such as A New Chapter, Just Imagine (Best Books for Schools), Letterbox Library, and This Is Book Love, all of which actively promote diverse and representative children’s books.
Secondly, to target the diaspora community and families who enjoy diverse cuisines and cultures, copies will also be stocked in Asian grocery stores such as SeeWoo and Tian Tian, as well as Indonesian restaurants like BaliBali, Toba, Triple Hot Spicy, Warung Pinos, and Ngopi UK.
Thirdly, the book will be available in Tesco stores. Among other nationwide grocery stores, Tesco sells children’s books in similar formats (hardback), themes, and price points, making it a fitting commercial environment.
Fourthly, mainstream outlets such as Waterstones and Amazon, both in-store and online, will be essential for achieving nationwide visibility and accessibility.
Fifthly, stocking WHSmith stores, especially in airports, is necessary to target grandparents and families who enjoy travelling and foreign cultures.
Additionally, the book will be made available through school and library wholesalers, Peters, which supplies curated packs of diverse and inclusive books to educational settings.
Who are the book’s closest peers on the shelf?
Based on researching various booklists and bookshop catalogues, I identified 3 picture books as the main competition titles in the market. The target audience will enjoy picture books that celebrate cultural food, community, and empower children to cook.
Faruq and the Wiri Wiri
Price: £14.30 (Hardcover)
Key similarity: Emphasis on community. He learned Wiri-wiri from his neighbour.
Amy Wu and the Perfect Bao
Price: £12.99 (Hardcover)
Key similarity: Empower children to cook. It gives a realistic depiction of facing trials while learning how to cook.
Spicy Spicy Hot!
Price: £15.99 (Hardcover)
Key similarity: Same cultural food. It represents Indonesian cuisine and portrays hilarious responses to the food's taste.
Additionally, after a review of numerous comparable picture books, most of the competition titles are typically grounded in a modern, realistic setting. Nyoman Can Cook! offers a fresh and distinctive alternative by incorporating traditional elements alongside fantasy, creating a story that feels both rooted and imaginative. This approach aligns with the preferences of today’s young readers, as reflected in the Top 5000 titles sold through TCM for children’s books (2024) and bestsellers at Waterstones and Amazon. Popular titles such as The Gruffalo, Bunny vs Monkey, Diary of a Wimpy Kid, and Dog-Man show a consistent appetite for adventure, humour, and quirky characters. In this context, the fantastical creature like Moraksa and the story’s playful, humorous tone give Nyoman Can Cook! a distinctive edge in a crowded market. This will be one of the book's sales and marketing highlights.
After skimming various online catalogues and visiting local bookstores and libraries, it was found that picture books representing Indonesia remain extremely limited. Most available titles are translated from Indonesian and focus on retellings of folklore or classic tales. Aside from Spicy Spicy Hot!, which was mostly marketed and published in the US, there appear to be no similar contemporary Indonesian own-voice picture books currently on the UK market. As such, if promoted effectively, Nyoman Can Cook! has the potential to stand out as a unique and culturally significant title, particularly within the growing number of 17,000 Indonesians in the UK (Statista, 2025), where such representation is nearly nonexistent.
So, how and when should we best market the book?
Nyoman Can Cook! will be priced at £11.99. As a debut picture book, it will be slightly cheaper than most of the competition titles to make it more favourable. Therefore, it will necessitate selling more copies.
To achieve this, timing is very important. The book will be released on World Food Day on 16 October. This is a period when many UK schools and communities focus on cooking and nutrition education. Thus, it will be available for schools and libraries through a pre-order scheme 6 weeks before the launch, starting mid-September after Summer school holiday. This leads to the Autumn half-term holiday, typically in the last week of October, when parents and grandparents often seek meaningful and creative activities like cooking with children.
Now to the fun part: the campaign! But first, what are the objectives?
Nyoman Can Cook! 's campaign has three primary aims:
Gain the book and the author strong and long-term recognition in the UK as a fresh addition to the inclusive and diverse children’s books landscape. This includes building a solid fan base for the author in the UK picture book market and the Indonesian community in the UK, to pave the way for more of this kind of book from the author (Grant, 2017).
Create a multisensory and interactive campaign that makes Indonesian cuisine and culture accessible and exciting to young readers.
Reach above 1,000 book sales within 1 year as a tangible proof of its success.
To achieve those objectives, this will be our strategy:
The campaign will use a 'multi-pronged attack' targeting all the gatekeepers (parents, grandparents, teachers, and librarians) through a combination of tailored retail, grassroots outreach, and organic digital marketing.
The primary vehicle of this strategy will be the Nyoman Can Cook Klepon Workshop conducted in partnership with Bali Bali, an established Indonesian restaurant in London, and via direct engagement with schools. This workshop will strengthen the book's message by getting children to have a firsthand experience of cooking and tasting Indonesian cuisine.
To support the campaign, our team will fully fund all author-led workshops hosted at Bali Bali restaurant. Meanwhile, schools that pre-order 10 or more copies via Peters will be eligible for a complimentary in-school workshop, delivered at no additional cost. This approach aligns with Baverstock and Bowen’s (2019) recommendation to offer added value instead of reducing income through discounts. In this case, the author’s visit will be provided at no charge, with schools supplying the necessary cooking ingredients. We anticipate a positive response from schools, particularly as the initiative will coincide with World Food Day, a period when schools typically allocate budget for food-related educational activities.
To further embed the book within the education sector, we will approach CLPE to co-develop professional teaching sequences that align with curriculum requirements. This collaboration would not only elevate the book’s standing as a high-quality classroom resource but also open access to CLPE’s extensive network of over 900 member schools. Furthermore, if selected by CLPE, the book would be eligible for a 30% discount through Peters, providing an additional incentive for schools to adopt it at scale.
Having been a workshop teacher, the author will design a set of pre-workshop activity sheets. These will include prompts such as "Draw your favourite food from your culture," "Describe how it tastes and feels," and a "Food Passport" where children can tick off dishes from around the world that they have already tried. These activities serve as an inclusive entry point for discussing Indonesian cuisine and the author's upbringing, which inspired the story.
Following the creative warm-up, children will participate in the hands-on cooking session, culminating in the tasting of their own handmade Klepon. The unique sensory experience, biting into a rice cake with a surprise burst of melted palm sugar, is often a source of delight for children.
Recognising the wide developmental range of the 3–7 age group, we will deliver age-differentiated workshops over two days, each tailored to children's motor skills, comprehension, and attention span.
Mushy Laklak (3-4 years old), 1 PM
Session Length: ~30–40 minutes
Max Group Size: ~10 children with parents
Facilitation: High adult support; sensory focus
Activities Might Include:Squishing dough, sprinkling toppings, stirring ingredients
Story-based engagement: e.g. “What food would Nyoman feed Moraksa?”
Parent/carer-assisted participation
Sweet Klepon (5-6 years old), 4 PM
Session Length: ~45–60 minutes
Max Group Size: ~10 children
Facilitation: Lead facilitator (author); optional parent involvement
Activities Might Include:Measuring ingredients, shaping klepon, plating finished klepon
Matching ingredients to characters or scenes in the book
Sticky Sumping (7 years old), 7 PM
Session Length: ~60 minutes
Max Group Size: ~10 children
Facilitation Needs: Encouragement of autonomy
Activities Might Include:Following a picture klepon's recipe card
Creating their own version of Nyoman’s klepon with toppings or presentation
Short storytelling segment where children present what they made and why
To authentically capture these joyful moments, the team will film participants’ reactions. Recognising the need for privacy, especially around consent for children’s faces to appear online, we will provide playful Moraksa and Nyoman character masks (with openings for eyes and mouth), allowing us to document the experience while safeguarding identities and highlighting the book's characters.
After the tasting, participants will be invited to reflect on their Klepon, using guided prompts drawn directly from the book’s text, “Is it too sticky? Is it too mushy? Is it too sweet?” This reflective moment encourages children to articulate their sensory experience. The author will close the session by affirming that every attempt at cooking is a learning experience, encouraging children to try making Klepon again at home, regardless of whether their first batch turned out perfectly. This message aligns with the book’s underlying themes of perseverance and curiosity.
At the end of the event, there will be a book signing and the distribution of printed aprons to participants who follow the author's account and post their Klepon on social media using the #NyomanCanCook hashtag.
POS Mock Up - Branded Aprons and Recipe Card
We will also maximise our limited budget to be as effective as possible
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For campaign purposes, various assets will be produced, such as a book trailer, cooking videos, teaching resources, activity sheets, and many others. These will be made available for free online to reach a wider audience and encourage user-generated content. Goodies such as branded aprons and postcards will also be printed. Everything will be designed with consistent branding to ensure the whole campaign is cohesive and in harmony with the book. The author's existing website and social media will play key roles in this effort. |
To summarize, this will be our campaign's timeline!
Pre-publication
| Start promoting through assets on author social media and website. Collaboration with CLPE to create educational packs. Reaching out to wholesaler, Peters for pre-order scheme. Reaching out to retailers, reviewers, and bloggers. This includes Indonesian influencers and communities. |
Publication | Book launch event at the Indonesian Embassy. |
Post-publication
| Storytime and workshop sessions. Distribution of free goodies. Participating in festival and awards. International rights meetings at Bologna Book Fair. |
We will work on these three marketing strategies:
Trade Marketing, Consumer Marketing, and Online and Social Media Marketing
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We will ensure that every bookstore, retailer, and librarian is aware of the book release by sending them a personalised email explaining the unique selling point of this book. This email will be followed by a physical mail containing a proof copy of the book and an A3 double-sided poster for in-store display. The poster will include a QR code linking directly to the author’s website, where recipients can access a suite of materials: downloadable teaching resources, printable activity sheets, cooking tutorial videos, and other content. These resources will be available upon newsletter sign-up, thereby also helping to build long-term audience engagement for the author.
We will encourage booksellers and librarians to create thematic in-store or library displays about World Food Day. For big retailers such as Waterstones, WHSmiths, and Tesco, we will send them to the head offices for chain-wide participation. These retailers will also be prominently featured in our marketing posters and promotional assets. Tagging them will serve as a mark of quality and commercial viability.
POS Mock Up - Nyoman Can Cook's A3 Marketing Poster
Our retail strategy is distinctly tailored according to retailer type to maximise effectiveness. Independent bookstores and library will be offered in-store appearances by the author, such as storytime sessions and book signings. In exchange, we will request promotional support through their digital channels as well as physical store promotion. For selected independents such as Moon Lane Books and The Book Nook, located in areas with significant Indonesian communities, we will additionally offer a bespoke hand-painted window display by the author to attract passing foot traffic.
POS Mock Up - Nyoman Can Cook's Standee
For grocery retail, we will work with Tesco and Asian food stores to place the book near ingredients featured in the story, such as coconut, palm sugar, and glutinous rice flour, thereby encouraging impulsive purchases. We will further propose the creation of a “Nyoman Can Cook!” kit, bundling these ingredients with the book, offering an experiential product that supports both book and food sales. These retail partners will receive a limited quantity of branded aprons to use as giveaways with book purchases.
A parallel activation will take place within Indonesian restaurants, particularly those with family-friendly venues. These restaurants will receive printed activity sheets for children to complete during their dine-in. Where feasible, we will encourage Klepon menu item, inspired by the book, and request a standee placement of the book near the till. In the case of Bali Bali, where the author has an existing relationship with the owner through GEKRAFS UK, we will offer a collaborative cooking workshop to attract families to the restaurant. Participating venues will be supported with limited quantities of branded aprons.
For online-first retailers, we will provide a digital assets package that includes web banners, product visuals, social media content, and pre-written copy to facilitate effortless promotion on their platforms. This ensures the book maintains strong visibility across all retail environments, both physical and digital.
Finally, to support international rights sales and co-edition interest, we will work closely with our rights team. They will be equipped with proof copies and postcards to hand out at the upcoming Bologna Book Fair in April.
POS Mock Up - Postcards
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To effectively reach our target audiences, children, parents, grandparents, and teachers, we will leverage both community-based outreach and platform-specific digital engagement. Retailers, bookstores, and libraries serve as trusted community hubs, each with an established customer base. In consultation with a local librarian and bookseller, we learned that parents actively seek after-school activities for their children at nearby libraries. Thus, we will request librarians and booksellers to directly promote the book and workshops to families in their networks.
In parallel, word-of-mouth marketing, particularly within the Indonesian diaspora community, will play a crucial role. We will activate these networks through community groups, WhatsApp broadcasts, and local cultural events.
On digital platforms, we will create tailored content to engage each demographic effectively. For example:
Children: short animations, interactive craft activities, and read-aloud sessions on YouTube.
Parents & Grandparents: Instagram reels and Facebook posts that highlight the cultural and bonding value of cooking together.
Teachers: downloadable classroom resources, including activity sheets and discussion prompts. Potential collaboration with CLPE will significantly increase our reach and provide further opportunities, such as direct training with the teachers.
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We will not use any paid advertising. However, we will spread the promotional content as widely as possible across platforms such as the author's and publisher's Instagram, TikTok, YouTube, and Facebook to create a buzz. For instance, we will also post it on the "Indonesian Community in the UK" Facebook group (10k+) to target grandparents. Additionally, we will also list our workshops at Bali Bali on Eventbrite.
To leverage algorithms and discoverability, we will use relevant keywords, for instance, "food", "Indonesia in UK", and "child-friendly cooking". Especially for Amazon and online sales, we will make sure to put on the AIs sheet's metadata relevant Thema codes such as YBC, 5AC, 1FMN, QDTN, JBSL1 and keywords, such as "picture books with recipes", "indonesian picture books", "kids books about food and community", "multicultural books for EYFS/KS1", "storybooks about cooking and tradition", "funny picture books about food". We will monitor and adjust this regularly to see how specific the book classification should be.
Along with the marketing plan, we will execute this publicity plan
Prior to the book launch, the author will release a book trailer alongside a personal introduction and the story behind her inspiration. These assets will be shared across her TikTok, Instagram, and her website to build early awareness and anticipation. Throughout the campaign, the author will consistently produce content highlighting the book’s development and her creative process, fostering an authentic connection with her audience. She will actively engage with followers by responding thoughtfully to comments and questions, thereby enhancing her reputation as a friendly and approachable author. This sustained interaction is designed to boost engagement, strengthen customer loyalty, and encourage positive reviews
To further engage a mainstream audience and encourage viral potential, an interactive Instagram and TikTok filters will be developed. The filter will have a bunch of klepon popping into their mouths and causing their cheeks to grow bigger and bigger, creating a fun, shareable experience aligned with the book’s humour.
On the other side, to increase visibility and organic support around the Indonesian diaspora, we will send the final book copies along with printed aprons to UK-based Indonesian influencers and invited them to post and review, particularly mothers who post recipes and cooking videos with their kids, such as @yusvina_mcgregor (50.9k Instagram's followers), YuniLeisure (538k+ Youtube's subscribers), and Andini Overfield (328k+ Youtube's subscribers). We will do the same for various communities such as the Balinese community, Banjar Bali, one of whose leaders has been the author's sensitivity reader. Furthermore, we will also approach two popular UK-based Indonesian chefs such as Petty Elliot and Rahel Stephanie.
We will approach two reviewers for lunch, Imogen Russell Williams from The Guardian and Tom Tolkien from School Reading List. This will help to increase our credibility to both nationwide audience, schools, and librarians. To further strengthen the author's profile, we will also approach Ken-Wilson Max to deliver a short video talk to highlight the underrepresented voice in the book, trained by the HarperCollins Author Academy, which is led by him. This will mutually benefit both parties as it will also mark the Academy's success in training underrepresented authors. The video will be uploaded to the publisher's social media. Additionally, to increase word-of-mouth within the Indonesian community and reach Indonesian publishers, we will approach the author's LPDP scholarship fund to cover an inspirational journey about the book, as it aligns with LPDP requirements of its alumni to contribute to Indonesia.
All of the people mentioned before, along with booksellers and librarians, will also be invited to the book launch event. The book launch will be held at the Indonesian Embassy in London. The book's cultural heritage theme and position as the first of its kind published in the UK, and the author's affiliation with the Indonesian Creative Economy Movement (GEKRAFS) will help make this event possible. Moreover, it was a common understanding in the GEKRAF forum that one of Indonesia's current movements in the UK is to boost its culinary visibility. The current ambassador even owns a new Indonesian restaurant in London (Bali Plus, 2023) and consistently shows his support for and visits to the UK's Indonesian restaurants and chefs through the embassy's social media. From the author's experience, the Indonesian Embassy in London doesn't charge for the venue.
Given the same cultural missions, we will propose to the Indonesian Embassy to co-host the event under the umbrella of World Food Day. The author will do a storytime for children, a talk show, and a book signing. While the embassy will partner with Indonesian restaurants to provide treats from the book. Invitations will be sent to various Indonesian communities (including influencers, chefs, and families), booksellers, and librarians. It will also be made clear to the participants that the Indonesian restaurants also stock our books. The launch event and personal interview with the author about the Indonesian inspiration will be covered through the embassy's social media platforms. Through the embassy, we will also approach BBC News Indonesia for media coverage. This marketing move will be a unified movement and offer mutual benefits to all parties.
After the launch, we will also attend the Wokingham Children's Book Festival on 18-19 October at Wokingham Town Hall and Library. This festival was chosen due to its proximity to the launch date and is situated in the southeast of England, where a significant portion of the Indonesian community resides. A debut author from an underrepresented background will have the opportunity to participate, as the festival has featured such authors, such as Benjamin Dean and Nizrana Farook. The author will provide a 45-minute "A Journey through Nyoman's World" consisting of storytime and a discussion about the book's cultural inspiration, followed by a book signing. The festival attracts many children, schools, and families, which will benefit the author's publicity and book sales.
The publisher will approach CBeebies and the popular channel Cooking with Carter for a potential collaboration. CBeebies has previously partnered with Carter on several successful cooking videos. In an interview, Carter’s parent shared a mission to inspire other parents to involve their children in the kitchen (Fleming and Blakey, 2024). This mission, along with Carter’s personality as a confident three-year-old cook, aligns closely with the key message of Nyoman Can Cook! A complimentary copy of the book, along with a branded apron and activity sheets, will be sent to Carter and his family.
We will propose that Carter cooks the Klepon recipe using the branded apron to be featured in the book as part of a special World Food Day video segment for CBeebies. The video will be promoted across CBeebies’ TikTok, Instagram, and YouTube platforms using the hashtags #WorldFoodDay and #NyomanCanCook. Additionally, if Carter enjoys the book, as we anticipate, he will be invited to create a read-aloud video for his channel. These broadcasts will significantly increase the book’s visibility among parents and children across the UK.
So, what will be the predicted outcome of this campaign?
The Nyoman Can Cook! campaign is predicted to deliver strong results, both commercially and culturally. With a targeted marketing spend of approximately £1,400, the campaign expects to reach over 1,000 copies sold within the first year. At a retail price of £11.99, this would generate close to £12,000 in gross revenue, offering an excellent return on investment. The break-even point will be achieved after roughly 120 copies sold, leaving ample room for profit and reinvestment into future publishing.
The pre-order scheme for schools through Peters is anticipated to drive strong early sales. By offering added value, free author-led workshops instead of traditional discounts, schools are expected to respond positively, particularly around World Food Day, when food education is a focus. Furthermore, due to the book's quality and good relationship with the CLPE librarian, the campaign is very likely to secure the collaboration. Thus, with integrated teaching resources, hands-on activities, and curriculum relevance, schools will see this title as a rich, ready-to-use asset. At a minimum, the campaign is projected to secure bulk purchases from at least 20 schools and reach over 400 workshop participants, generating momentum and word-of-mouth in the education sector.
The campaign will also gain significant presence online through the branded hashtag #NyomanCanCook and the Klepon filter, designed to track user engagement and amplify the buzz. This digital movement will encourage families, schools, and restaurants to post their experiences with the book, from Klepon cooking attempts to workshop recap, fueling organic reach. Success will be measured through key indicators such as the number of hashtag uses, video views, likes, shares, and newsletter sign-ups. This online momentum will continue to build visibility long after the book’s launch, while also growing the author’s digital community.
In addition, early review targets from UK-based Indonesian chefs are expected to position the book strongly within the Indonesian community. This could trigger more organic publications and reviews from bloggers. Strategic partnerships with CBeebies and Cooking with Carter will broaden exposure to a national audience of parents and children, while the support of Indonesian influencers, BBC News Indonesia, LPDP, and GEKRAFS UK will strengthen ties with the diaspora and cultural sectors. Moreover, given the seamless and win-win strategy for the retailers, this campaign will establish good relationships with librarians, teachers, booksellers, wholesaler, and retailers. In particular, Indonesian restaurants and cuisine will gain more visibility and new customers. The author will significantly benefit from having a good network and a campaign model for the next books.
Ultimately, Nyoman Can Cook! is positioned to stand out as a joyful, inclusive, and culturally vibrant picture book that fills a clear gap in the UK market. Backed by a multi-sensory campaign, targeted retail strategy, and strong community engagement, the book is expected not only to meet its sales goals but to pave the way for future titles, a potential series, and international publishing opportunities. In particular, the book holds strong potential for reaching Indonesian publishers and the Indonesian Ministry of Education and Culture through its digital publicity.
This post is one of many little prayers that one day I will work in publishing and also publish my own book!
So, I better prepare myself for that!