Food Packaging

Client

Fury Cake & Bakery

Media

Adobe Illustrator

Adobe Photoshop

Year

2023


A collection of fun and shelf-unique packaging designs was developed for a local bakery brand called Fury. The goal was to grab consumer attention amid supermarket aisle hustle and bustle while highlighting the product's homemade appeal and premium ingredients.

This design boasts character illustrations alongside a strategically placed see-through window mimicking the character's mouth, allowing a view of the actual product, thus building both trust and appetite appeal. Hand-drawn details and rich color palettes are used to evoke a cozy, artisanal feel.